Truly Freeze Pops Begin Shipments
June is coming in hot, and Truly is offering consumers a new way to beat the heat. The hard seltzer brand launched a line of Lemonade Freeze Pops on Tuesday featuring Strawberry Lemonade, Mango Lemonade and Original Lemonade flavors.
Coca-Cola Enters China with Topo Chico Hard Seltzer
The Coca-Cola Company (NYSE: KO) has announced its launch of Topo Chico Hard Seltzer in certain markets of China, the company's first ever introduction of a beverage alcohol product there.
Bacardi Gives Canned Cocktails Rum for their Money
Bacardi’s Real Rum Canned Cocktails is expanding its portfolio - and doubling the number of available flavors in the process. Joining the ready-to-drink (RTD) cocktails are the new Bacardi Bahama Mama, Mojito, and Sunset Punch.
May You Have A Cooler Full Of Hard Seltzer
A new video advertisement for E & J Gallo’s High Noon Hard Seltzer is the blessing for a fulfilling summer we didn’t know we needed.
Coke Signals Intent to Sell Lemon-Dou Hard Seltzer in US
The Coca-Cola Company (NYSE: KO) recently released Topo Chico Hard Seltzer, the soda manufacturer’s first foray into the US alcohol market in nearly 40 years. It looks like another international favorite may be next in line, this time from Asia: Lemon-Dou.
New Orleans Brewery Grows with Hard Seltzer
Urban South Brewery has added three tropical-inspired flavors to its Paradise Park hard seltzer lineup just in time for summer.
Smirnoff Serves Patriotic Cocktails for Memorial Day
Get ready for the summer of Red, White, and Berry! Smirnoff is bringing back its popular summer seasonal flavor and expanding the product line.
Michelob Ultra Hard Seltzer Promotes IRL Experiences
Michelob ULTRA Organic Hard Seltzer is treating three lucky fans (and three of their best friends) to a “once-in-a-lifetime IRL vacation” experience. The “refreshingly real” brand will be giving away three luxurious in real life vacations cleverly inspired by the flavors in their Classic Collection of seltzers--Mixed Berry, Mango Apricot and Citrus.
Brewers Profits Increase When They Go Beyond Beer
Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).
Vizzy Signs LGBTQ+ Artist Queen Priyanka
Vizzy Hard Seltzer has a new Community Impact Director - Queen Priyanka. The international artist and drag superstar’s first task is to launch the #Vizzybility Project - a creative arts grant program designed to increase visibility for LGBTQ+ artists. #Vizzybility is the brand’s first national campaign in Canada.
