White Claw Steals Airwaves with Surge
With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.
Constellation Claims Lawsuit Over Hard Seltzer is Baseless
Constellation Brands (NYSE: STZ) has issued a strongly worded statement in response to Anheuser-Busch’s (NYSE: BUD) recently filed lawsuit attempting to stop the branding of hard seltzer products with the Corona name.
Lone Star Agave Hard Seltzer Launches in Texas
Lone Star Brewing has launched Lone Star Agave Hard Seltzer in its home state of Texas.
Labatt Announces New Blue Light Seltzer Lemonade
Labatt Blue Light Seltzer announced that it is releasing its own line of spiked chilled lemonade seltzer in four flavors, following it successful launch...
Expect Hard Seltzer Startup Acquisition Activity in 2021
Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Breaking News: Corona Limonada Hard Seltzer on Tap for Summer
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
Corona Hard Seltzer Partners with FaZe
Corona Hard Seltzer has partnered with FaZe Clan to become the official hard seltzer of the prominent eSports organization.
What is Ranch Water?
A hip new cocktail is taking the hard seltzer world by storm. A West Texas delicacy that’s actually a century old, Ranch Water is shaping up to be the coolest drink of summer 2021.
Corona Hard Seltzer Helps Constellation Beat Wall Street Estimates
Constellation Brands (NYSE: STZ) reported fourth quarter earnings Thursday that exceeded financial analysts' expectations.
Canada Finally Gets Bud Light Seltzer
Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
