New Belgium’s Fruit Smash Hits Store Shelves
One of 2021’s most anticipated hard seltzers is finally here; meet Fruit Smash from New Belgium Brewing. The Instagrammable seltzer, first scooped by Hard Seltzer News in September 2020, hits store shelves this month.
Game Time Introduces Game Changing Hard Seltzer
Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.
Ziemann Holvrieka Readies for Worldwide Seltzer Growth
Ziemann Holvrieka wants to help you brew hard seltzer. The 165-year-old company offers brewing solutions to the beverage industry, and recently increased their investments...
Sonic Teams with COOP Ales to Launch Hard Seltzer
Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...
Luke Bryan Sings for Two Lane Hard Seltzer
Constellation Brands (NYSE: STZ) announced today that Two Lane Hard Seltzer will be released -- and Two Lane American Golden Lager production will resume.
Stewarts to Launch Its Own Spiked Seltzer
Stewart's Spiked Seltzer is set to begin rollout in US northeastern states this month, with national distribution promised by Stewarts Enterprises Inc.
Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Mich ULTRA Organic Seltzer Introduces Three New Flavors
After only a few weeks on store shelves, Michelob ULTRA Organic Seltzer is expanding its lineup. On March 1, it launched the Classic Collection, the "brand's second edition" variety 12 pack featuring three new flavors.
No Alcohol Warning for Johnson & Johnson Vaccine
The single dose COVID-19 vaccine from Johnson & Johnson's Janssen labs is now being distributed, after the company announced yesterday that the CDC has recommended it. While there are some stipulations to its use recommended use, the vaccine carries no warning about consumption of alcoholic beverages.
