Millennials Now Prefer Hard Seltzer Over Craft Beer
A recent survey of 3,500 consumers shed some light on the buying habits of active Millennial population in the US.
Vizzy Campaign Pays White Claw Fans to Switch
We know you like Vizzy, but do you like like the hard seltzer brand? This break-up season, Vizzy wants you to rather publicly dump...
Sycamore Brewing Looks to Cash in on 2020 Sentiment
Charlotte, NC-based Sycamore Brewing is releasing an imperial hard seltzer with branding and marketing aimed at the resounding anticipation to put the year behind...
Pfizer Says No Alcohol Warning for Vaccine
Pfizer has omitted warnings about consuming alcohol after being vaccinated, welcome news to the alcohol industry after a scare from a Russian report.
First Look: Bang Energy’s MIXX Hard Seltzer
Hard Seltzer News has obtained information about the upcoming release of Bang Energy's new hard seltzer.
Introducing Biza Cocktails: Bringing Paradise to You Through a “Vacation in a Can”
These one-of-a-kind, sparkling cocktails are made with premium vodka, which is naturally sugar and yeast free, as opposed to malt, used in most hard seltzers.
Lagunitas Uses Unique Packaging for Carry-Out Hard Seltzer
Creating exciting packaging to help salvage taproom sales in the midst of a pandemic, Lagunitas Brewing has launched a unique glass package for its takeaway draft hard seltzer, hard coffee, hard kombucha, and beer.
‘Merican Mule CEO Dean Mahoney Explains How to Avoid Becoming a One-Trick Pony
Mahoney shares the bootstrap origins of his brand, the importance of quality for a new RTD brand, obtaining investors for your brand, and tips for staying up on consumer trends.
Tenth Ward Launches Unique Canned Cocktails
Tenth Ward Distillery, known for its untraditional spirits, recently launched a line of ready-to-drink cocktails that include unique ingredients of real absinthe, chai-vanilla syrup,...
Linda Dow Cash CEO of Two Chicks Cocktails Gives Insight to Creating a Big...
Hard Seltzer News recently interviewed Linda Dow Cash, CEO of Two Chicks Cocktails. Cash speaks about the founder being raised by two moms, the importance of packaging when launching a new brand, and her transition from owning a toy company.
