White Claw Int’l CEO Resigns
Davin Nugent has held the position of CEO for the Dublin-based company for approximately seven years. The Independent based their reporting on “filings made with the Companies Registration Office,” according to a story published on August 29.
Hard Seltzer Makes Debut at Duke Football Games this Fall
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
Bang to Open MIXX Hard Seltzer Manufacturing Facility
Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.
First Look: VIDE Grapefruit Tequila Soda
VIDE premium canned cocktail brand has just launched a new flavor--its first tequila-based offering--Grapefruit Tequila Soda.
Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths
Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.
Boulevard Brewing Expands Fling Cocktails
Fling, Boulevard Brewing’s line of premium canned cocktails, has recently given consumers two new reasons to explore ready-to-drink (RTD) cocktails. The Kansas City brewery launched a Vodka Lemonade variety and a Craft Cocktail Mix Pack featuring four of its bar-quality craft cocktails.
Hard Seltzer Preferred Drink Off Campus this Fall
A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.
Bravazzi Takes Early Lead in Canned Cocktail Voting
USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...
New Global White Claw Agency to Assist with Ambitious Growth Plans
Mark Anthony Brands’ White Claw, the hard seltzer that has reigned supreme over the US market since it first hit shelves five years ago, has appointed VCCP to assist in the development of its global creative campaigns.
