Heineken Announces Cuts, Looks Beyond Beer for Growth
Heineken plans to ramp up its Beyond Beer portfolio - including both hard seltzer and soft drinks - while increasing its focus on online sales.
Exclusive Interview with Suzie’s Hard Seltzer CEO
In an exclusive interview podcast, Barhyte explains that the judge's 25-page ruling helps "level the playing field."
Suzie’s Seltzer Wins Court Ruling over Mich ULTRA Hard Seltzer
Judge issues temporary restraining order for Anheuser-Busch to quit using deceptive ads, after Suzie's Seltzer, the organic hard seltzer from Pendleton, Oregon, sued in federal court.
Kate Bock Joins Pompette
Kate Bock, whose modeling for Sports Illustrated Swimsuit Issue has led to international recognition, has entered into a partnership with the maker of bottle hard sparkling water.
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
Boulevard Brewing Flings President over Sexual Harassment Findings
Boulevard says the source of toxicity is gone.
Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Waterbird Announces New Ranch Water RTD
100% family owned and operated, Waterbird makes high quality canned cocktails with real, premium distilled spirits
