Anheuser-Busch Tests RTD Cocktails in a Box
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Breaking: Tom Bené to Lead Breakthru Beverage
Tom Bené has resigned his position as CEO of the National Restaurant Association, and will take the helm at Breakthru Beverage Group, a wholesaler with a large presence in the US and Canada.
White Claw Int’l CEO Resigns
Davin Nugent has held the position of CEO for the Dublin-based company for approximately seven years. The Independent based their reporting on “filings made with the Companies Registration Office,” according to a story published on August 29.
Bang to Open MIXX Hard Seltzer Manufacturing Facility
Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Heineken Grows Beyond Beer Category with Sparkling Wine
Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.
Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Vertical Wellness to Launch CBD Beverage Portfolio
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product
The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”
