CVS Includes Hard Seltzer in Wellness Week Flyer
Drugstore chain CVS (NYSE: CVS) kicked off the year with its annual Wellness Week promotion, and its circular includes a surprising new addition: hard...
New Belgium Working on Hard Tea?
In a flurry of activity to develop new products for the spring of 2021, New Belgium appears to working on a launch of hard tea in addition to its upcoming hard seltzer.
Monster HYDRA and TRIDENT Hard Seltzer
Monster Energy continues to inch closer to launch of hard seltzer.
Breaking: Sierra Nevada Agua Azul Hard Seltzer
In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.
Cutwater Racks Up More Awards
Cutwater Spirits just hit a thrilling and impressive metric.
The San Diego-based distillery and RTD cocktail producer just won its thousandth award across its expansive...
11 New Hard Seltzers Coming in 2021
It’s been a weird year, folks. As this most unprecedented year draws to a close, it’s probably fair to say that none of us...
Sweetwater to Help Aphria & Tilray Gain Consumer Confidence in US
The company has filed for trademark protection for hard seltzer products branded with Solei, Broken Coast, and RIFF, three of its top four selling adult-use cannabis brands in Canada.
Wall Street Analysts Thirsty for Hard Seltzer
Today, analysts at Zacks issued a fresh buy on Boston Beer (NYSE: SAM), makers of Truly hard seltzer, and went further in their analysis of the financial prospects of the category and specifically of several publicly traded companies.
Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021
It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...
BON V!V Launches Gift Box with Help from Priyanka Chopra Jonas
Priyanka Chopra Jonas and BON V!V have teamed up to release a curated holiday gift box, centered around a hard seltzer based holiday cocktail,...