Hard Seltzer Boosted by Online Sales

Online hard seltzer sales are on the rise, and in an exclusive interview with Hard Seltzer News, Sara Hillstrom, head of Category Development at Anheuser-Busch, shared data about emerging trends in hard seltzer e-commerce. 

Hard Rock Hard Seltzer Hits Stage with Debut Release

Hard Rock Premium Hard Seltzer will hit stores just in time for the holidays.

Canopy Goes Beyond CBD into Cannabis Beverages

Canopy Growth Corporation (NYSE: CGC) announced an entry into cannabis beverages which contain THC. CGC has received investments from Constellation Brands with the rising interest...

Molson Coors to Expand Ft Worth Brewery for Hard Seltzer

"Plan requires us to drive beyond the beer aisle."

Molson Coors to Launch Proof Point RTDs

Molson Coors continues its quest for hard seltzer domination with the announcement of its new spirit based ready-to-drink (RTD) sparkling cocktails. Called Proof Point,...

Coca-Cola Teams Up with Molson Coors on Topo Chico

Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...

Seltzer’s Even Better in a Sweater

Hard seltzer has been the beverage of the summer... for the last two years. With its variety of fruity flavors and low calorie and...
Sara Hillstrom

Sara Hillstrom of Anheuser-Busch Interview Transcript

Hard Seltzer News Podcast was joined by Sara Hillstrom, Senior Director of Category Development at Anheuser-Busch. HSN: As the hard seltzer category expands exponentially, with...

Coca-Cola CEO Provides an Update on Timeline for Topo Chico Hard Seltzer

Beverage giant Coca-Cola provided consumers with more information regarding its foray back into hard drinks. 

Hard Seltzer Brands Market to All Genders

Part of the reason for spiked seltzer’s remarkable rise in popularity is its mass appeal.

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