Breaking News: Boston Beer Halts Tura Kombucha
Fans of hard kombucha will soon have fewer options in stores; the Boston Beer Company announced that it is discontinuing production of its alcoholic...
Podcast: Sara Hillstrom of Anheuser-Busch with Thoughts on Gaining Shelf Space for Hard Seltzer
"I like solving hard business problems and driving profitable growth."
This past week, Hard Seltzer News Podcast was joined by Sara Hillstrom, Senior Director of...
Jim Koch Truly Worth More Than Trump?
If you have any lingering doubts as to whether hard seltzer is a solid investment, Jim Koch, - the co-founder and chairman of the...
The Wine Group Goes After Hard Seltzer with Cupcake LightHearted
When hard seltzer started to take the world by storm a few short years ago, part of the reason it resonated so much with...
Hard Seltzer Success Opens Doors to Other RTDs
Hard seltzer is having more than a moment. The rise of these effervescent, alcoholic drinks isn’t just a passing trend; the speed at which...
Just in Time for Fall, Bud Light Launches Cranberry Seltzer
Bud Light Seltzer is introducing three new flavors just in time for fall.
Pernod Ricard Could be Targeting Hard Seltzer
French company Pernod Ricard may be the next spirits company to follow into the hard seltzer space through their Smithworks vodka brand.
Bud Light Releases Platinum Hard Seltzer
Another one of AB's iconic beer brands has released a hard seltzer line: Bud Light Platinum Seltzer.
Airlines Explore Adding Hard Seltzer Options Onboard
There’s no better way to kick off a vacation than by enjoying an adult beverage on the plane. But in spite of its booming popularity, hard seltzer fans have few options when it comes to imbibing inflight.
Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
