AB InBev Beyond Beer Revenue Up 45%
AB InBev’s Beyond Beer category enjoyed an impressive 45% increase in revenue this quarter thanks to the beverage titan’s portfolio of hard seltzers and ready-to-drink canned cocktails.
Big Week For Seltzer Earnings as Competition Heats Up
This is a big week for the competitive public companies producing hard seltzer, as the product evolves with fierce competition -- a win for both consumers and savvy producers.
Boston Beer Stock Plummets as Management Underestimates Hard Seltzer Competition
The Boston Beer Company (NYSE: SAM) reported its Q2 earnings on Thursday afternoon. The beverage alcohol company’s shares plummeted 20% in after hours trading Thursday, with its top and bottom line falling short of analysts’ expectations.
Boston Beer Announces Earnings Thursday
The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.
Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
RTD Cocktails Offer Exciting Innovation for Spirits Producers
RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.
Earnings Call Tuesday: Will Pepsi Announce Hard Seltzer?
PepsiCo (NASDAQ: PEP) reports Q2 earnings Tuesday, July 13, before the stock market opens. Will Pepsi officially announce a hard seltzer?
According to analysts, the...
Corona Hard Seltzer Connects with Hispanic Community
Constellation Brands is evolving with its Hispanic demographic in an effort to continue offering beverages that resonate with the community.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
