Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada
Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.
BarBox Expands Lineup of RTD Craft Cocktails in Friendly Packaging
BarBox’s line of boxed cocktails, including its two newest offerings, are made with high quality ingredients and packaged with thoughtful, eco-friendly materials.
Aluminum Can Prices Under Spotlight in Congress
Senators Tammy Baldwin, Democrat from Wisconsin, and Tom Cotton, Republican from Arkansas, have teamed up to reintroduce the Aluminum Pricing Examination (APEX) Act. The bipartisan legislation was introduced as a way to provide enhanced oversight of the markets responsible for reporting aluminum premium pricing.
Yahoo Finance Says Hard Seltzer Still the ‘IT’ Drink
In a Yahoo Finance newsletter Andy Serwer published on Saturday titled, “Why hard seltzer is still America's 'it' drink,” the journalist and former managing editor of Fortune explained why he is confident the beverage category is not another dying trend.
Corona Limonada Vending Machine Stunt is Muy Bueno
In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.
Pepsi Dumps Juice for Cash
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
Breaking: White Claw Could Get Tequila Cousin
A new ready-to-drink (RTD) beverage could be joining the ever popular White Claw and Mike’s Hard Lemonade in the Mark Anthony Brands family.
VOSA Brings Canned Cocktails to East Coast
A new line of ready-to-drink (RTD) canned cocktails is about to hit the East Coast. Meet VOSA, the new premium “Spirit Soda” that wants to be your new favorite spiked and sparkling drink.
Vertical Wellness to Launch CBD Beverage Portfolio
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Diageo’s Impressive Year Features Strong RTD Performance
Diageo (NYSE: DEO) reported its fiscal year 2021 earnings on Thursday. The international beverage alcohol company, and maker of Smirnoff hard seltzer, had an impressive year all around. The company reported “strong growth in net sales, operating profit and cash generation.”