The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
The first states allocated to receive Topo Chico Hard Seltzer broadly are Texas, Oklahoma, Arizona, California, Colorado, Florida, Georgia, New Mexico, Oklahoma, and Oregon.
Additionally, residents of Boston, Chicago, New York City, Newark, Seattle/Tacoma, and Washington D.C. metro areas will find product at Publix, Total Wine, and other retailers of alcoholic beverages. As the supply chain is filled, other markets will come online.
The product does not contain spirits, so residents of control states can purchase product anywhere beer is sold.
Topo Chico Hard Seltzer builds off the success of Topo Chico Mineral Water, which is sold in Whole Foods and other outlets in the US. Flavors released to US consumers include Tropical Mango, Strawberry Guava, Tangy Lemon Lime, and Exotic Pineapple.
The Coca-Cola Company retains all trademark rights to the Topo Chico name, for both the non-alcoholic mineral water and the new hard seltzer, but has contracted Molson Coors for distribution.
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