Hinny Hard Seltzer, a craft beverage company based in Wayne County, has announced an exciting partnership with the Rochester Americans (Amerks), a professional hockey team in the American Hockey League (AHL). This collaboration aims to enhance the game-day experience for fans by offering a selection of refreshing hard seltzers at the Blue Cross Arena, home of the Amerks.
Key Takeaways
- Partnership Announcement: Hinny Hard Seltzer teams up with the Rochester Americans to provide beverages at games.
- Founder Background: Tim Nickels, a retired police officer and U.S. Army captain, is the founder of Hinny Hard Seltzer.
- Product Offerings: The hard seltzer comes in four unique flavors: pink grapefruit, grape, blueberry mint, and black cherry.
- Local Engagement: The partnership aims to connect with local fans and enhance their overall experience at hockey games.
The Vision Behind the Partnership
Tim Nickels, the founder of Hinny Hard Seltzer, expressed his enthusiasm about the partnership, stating that securing a beverage deal with the Amerks was a significant goal for him. Nickels, who has a deep-rooted passion for hockey, previously sponsored the Binghamton Black Bears, showcasing his commitment to the sport.
"Working with the Amerks allows us to connect with local fans and be part of a passionate community that loves great hockey and great drinks," Nickels said. This sentiment reflects the brand’s desire to integrate itself into the local culture and sports scene.
Enhancing the Game-Day Experience
The collaboration is not just about selling beverages; it’s about enhancing the overall experience for hockey fans. Rob Balsamo, the director of business development for the Rochester Americans, highlighted that this partnership brings an exciting new offering for fans, making their game-day experience even more enjoyable.
Product Details
Hinny Hard Seltzer is known for its craft-made beverages, which are available in four distinct flavors:
- Pink Grapefruit
- Grape
- Blueberry Mint
- Black Cherry
These refreshing options will be available at select concession stands throughout the Blue Cross Arena, allowing fans to enjoy a unique beverage while cheering for their team.
Conclusion
The partnership between Hinny Hard Seltzer and the Rochester Americans marks a significant step for both the beverage company and the hockey team. By offering a local craft beverage at games, Hinny Hard Seltzer not only supports the Amerks but also engages with the community, creating a memorable experience for fans. As the hockey season progresses, fans can look forward to enjoying these refreshing seltzers while supporting their team on the ice.
Sources
- Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages - January 27, 2025
- Hinny Hard Seltzer Partners with Amerks to Elevate Game-Day Experience - January 27, 2025
- Lion and Mark Anthony Brands Part Ways: White Claw Distribution Agreement Ends - January 27, 2025
