Hard Seltzer Brands Scramble to Fill On-Premise Pipeline

As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?

LiveWire Launches Another Creative Canned Cocktail

LiveWire Cocktail Company just announced a new canned cocktail in its ready-to-drink (RTD) line - the Rocket Queen.
Old Bar Habits

Post-Pandemic Bars Shed Old Habits, Embrace Canned Cocktails

As cities and states begin to ease pandemic restrictions, bars and restaurants across the country find themselves navigating uncharted waters. The world has changed dramatically over the past year and so have consumer drinking habits.
Heineken UBS Arena

NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer & Beer

Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.
Buenavida hard seltzer

Stone to Launch Buenavida Seltzer in Bottles

Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Thirsty Monk Holy Water

Thirsty Monk To Open Hard Seltzer Pub in Asheville

Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.

Houston’s Saint Arnold Adds Hard Seltzer

Saint Arnold Brewery has finally released its much anticipated hard seltzer, and it is just groovy.
SOMA hard seltzer 12 pack

21st Amendment Brewery Rolls Out SOMA Hard Seltzer

San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Good Stuff Hard Seltzer

Stone Brewing Good Stuff Hard Seltzer

Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.

Podcast: New Realm’s Mitch Steele Talks Hard Seltzer

Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.

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