Colorful cans of Quirk Hard Tea with citrus fruits.

Boulevard Brewing Co., the largest specialty brewer in the Midwest, has launched its latest innovation, Quirk Hard Tea, which promises to shake up the hard tea market. This new beverage is infused with green tea, real fruit juice, and cane sugar, offering a refreshing alternative to traditional hard teas. Available in four delightful flavors, Quirk Hard Tea is set to hit shelves across the Midwest, starting February 3, 2025.

Key Takeaways

  • Boulevard Brewing Co. introduces Quirk Hard Tea, infused with green tea and real fruit juice.
  • The product features four flavors: Lemonade Tea, Raspberry Tea, Peach Tea, and Pomegranate Tea.
  • Each can contains only 100 calories and has a 4% ABV.
  • Quirk Hard Tea will be available year-round in various packaging options.

Innovative Flavor Profile

Quirk Hard Tea distinguishes itself from competitors by using green tea instead of the more common black tea. This choice results in a lighter, more floral flavor profile. Each flavor is crafted to deliver:

  • Aroma of Delicate Green Tea: The infusion of green tea provides a refreshing base.
  • Real Fruit Juices: Each flavor is enhanced with real fruit juice for authentic taste.
  • Low Carbonation: The near-imperceptible carbonation allows the flavors to shine through without overwhelming the palate.

Flavor Varieties

Quirk Hard Tea will be available in a mix pack featuring three cans of each flavor:

  1. Lemonade Tea: A zesty blend perfect for warm days.
  2. Raspberry Tea: A sweet and tart option for berry lovers.
  3. Peach Tea: A juicy, summer-inspired flavor.
  4. Pomegranate Tea: A unique twist with a rich, fruity taste.

Additionally, Lemonade Tea will be available in:

  • A single-flavor 12-pack of 12-oz. cans
  • 19.2-oz. single cans
  • Draft options at select locations

Market Availability

Quirk Hard Tea will begin its rollout in the Kansas City region, with plans to expand to other Midwest markets shortly thereafter. Boulevard Brewing Co. aims to make this refreshing beverage accessible to a wide audience, catering to both hard tea enthusiasts and those new to the category.

Boulevard’s Commitment to Quality

Boulevard Brewing Co. has built a reputation for quality and innovation since its founding in 1989. The company emphasizes:

  • Ingredient-Driven Flavors: Each product is crafted with high-quality ingredients.
  • Gluten-Free Options: Quirk Hard Tea is gluten-free, appealing to a broader consumer base.
  • Sustainability: Boulevard is committed to sustainable brewing practices, ensuring a positive impact on the environment.

Conclusion

With the launch of Quirk Hard Tea, Boulevard Brewing Co. continues to push the boundaries of beverage innovation. By combining the refreshing qualities of green tea with real fruit juices, they are set to capture the attention of consumers looking for a flavorful and low-calorie alternative in the hard tea market. Keep an eye out for Quirk Hard Tea in stores near you starting February 3, 2025!

Sources

Caroline Hill
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