Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Mich ULTRA Organic Seltzer Introduces Three New Flavors
After only a few weeks on store shelves, Michelob ULTRA Organic Seltzer is expanding its lineup. On March 1, it launched the Classic Collection, the "brand's second edition" variety 12 pack featuring three new flavors.
Bold Rock to Release Hard Lemonade Seltzer
With several new high profile offerings recently hitting store shelves, sparkling hard lemonade made up 10% of the seltzer market at the start of the year.
Naked Seltzer Betters the Home Bar
Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings.
Breaking: Sixpoint Working on Hard Seltzer
Sixpoint Brewery, a Brooklyn success story with its wide selection of craft beers, plans to enter the hard seltzer category, Hard Seltzer News has learned.
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
National Canned Margarita Day Arrives
4 Canned Cocktails made with real tequila
February 22 is National Margarita Day, and in the midst of social distancing and sanitation concerns, nothing is...
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Competitors Rally Together for World Kombucha Day
World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....
