Boston Beer Confirms Release of Truly Extra
Truly Spiked and Sparkling Hard Seltzer is about to get a little extra - alcohol, that is. The Boston Beer Company’s president and CEO,...
Whole Foods Loves Hard Kombucha
As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.
7 Best Hard Kombuchas for 2020
We tasted a variety of varieties, reviewed them all, and complied the best results in this guide of the best brands for 2020.
Ron Alvarado of Ficks Beverage Company – Interview Transcript
In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.
Hard Seltzer C-Store Sales Up 190% in Q3
The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.
Rogue Wows with Whiskey Mule Sparkling RTD
“It took us about a year to get it right and we’re proud and excited to finally introduce our Whiskey Lemon Ginger Mule." - Steven Garrett, VP of Business Development
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
