Hard Seltzer C-Store Sales Up 190% in Q3
The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.
Rogue Wows with Whiskey Mule Sparkling RTD
“It took us about a year to get it right and we’re proud and excited to finally introduce our Whiskey Lemon Ginger Mule." - Steven Garrett, VP of Business Development
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Vizzy Comes Out for Human Rights Campaign
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
Podcast: Bold Rock Co-Founder Brian Shanks on their Cleaner Hard Seltzer
This past week, Hard Seltzer News Podcast was joined by Brian Shanks, Co-Founder of Bold Rock.
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RTD, Seltzer Startups are Ripe for Acquisition
For startup companies looking to cash out quickly, this race between large beverage companies to acquire RTD market share is creating a once-in-a-lifetime opportunity.
Hard Seltzer Appeals to Today’s Moms
In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically.
