Wine Makers Press Into Hard Seltzer
Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
Nothing Wrong with Friendly Competition
Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...
Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
Michigan: Great Lakes, Great Seltzer
The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Exactly what is a Seltzery?
Hard seltzers are taking over the world. Soon enough, a seltzery will become a household name, and everyone will be rushing to their local...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
What’s So Different About Hard Seltzer?
A new adult beverage has come onto the scene and is very quickly becoming one of the most preferred ways to drink. It’s called...
