Exactly what is a Seltzery?
Hard seltzers are taking over the world. Soon enough, a seltzery will become a household name, and everyone will be rushing to their local...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
What’s So Different About Hard Seltzer?
A new adult beverage has come onto the scene and is very quickly becoming one of the most preferred ways to drink. It’s called...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
Hard Seltzer Risks to Big Publicly Traded Brewers: Make vs Buy
A key risk to Anheuser-Busch InBev (ticker: ABI), Constellation Brands (ticker: STZ), and Molson Coors Beverage Company (ticker: TAP) is their inability to take...
Mega Brewers Position for the Future of Hard Seltzer
Mega brewers are poised to benefit from hard seltzer of the next decade With the U.S. beer market facing a secular decline (-8% volume...
Hard Seltzer Targets all Markets
Strong market growth of the hard seltzer category is expected over the next five years. This will be driven by newly converted seltzer drinkers...
Anheuser-Busch doubles down on hard seltzer
The mega brewer is not necessarily losing confidence in the beer industry, but all companies must look toward the future, and diversify when appropriate,...
