The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft drink companies alike have switched gears to offer their own alcoholic bubbly waters.

Microbreweries in Michigan have risen to the occasion with a smattering of new seltzer offerings. While hard seltzers are typically malt beverages, these breweries are changing the game by using vodka, agave nectar, and even beet sugar.

One of the advantages of adding hard seltzer to a business’s portfolio is that they offer consumers a lighter alternative to beer, making them the perfect summertime drink. Seltzers come in a variety of fun and fruity flavors, yet typically contain around the same amount of alcohol as a light beer with fewer sugars and carbs.

Regional darling New Holland uses their Lake Life Vodka to create a delicious, ready-to-drink (RTD) sparkling cocktail. Lake Life Seltzer comes in refreshingly unique flavors like Peach Honey and Cranberry Lime.

Many Michigan seltzer purveyors are having fun with flavor. Odd Sides Ale’s portfolio includes more than 20 distinct flavors, including Blue Raspberry, Lemon Elderflower, and Watermelon Lime. Even better, these seltzers clock in at zero sugar or carbs.

Not to be outdone, Speciation Artisan Ale introduces a new flavor every month. Currently on tap? Skyhook, a summery seltzer made from pineapple, hibiscus, and Michigan beet sugar.

With such exciting new flavors and craft brewing techniques, Michigan may soon become the seltzer capital of the midwest.

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