Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Waterbird Announces New Ranch Water RTD
100% family owned and operated, Waterbird makes high quality canned cocktails with real, premium distilled spirits
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Mike’s Hard Lemonade Seltzer Launches Nationwide
The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.
Molson Coors Partners with Superbird RTD for National Roll-out
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
Constellation Says More Hard Seltzer in the Stars
The company's Daleville, VA brewing facility will take center stage for the expansion.
Seltzerland Fetztival Returns to Tampa
The organizers of Seltzerland announced their return to Tampa in the spring of 2021. Seltzerland is a "fetztival" featuring sampling of dozens of...
Lawsuit: MIXX Hard Seltzer Launch Harmed by PepsiCo
With the new hard seltzer now in production and ready to release to the public, Bang is seeking a quick ruling from the courts.
Anchor’s Little Weekend is Crossover Hard Seltzer
Anchor Brewing Company, which celebrates its 125th anniversary this week, is commemorating with a logo change and the launch of Little Weekend, a light golden ale infused with juicy mango flavor.
