Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand
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Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Bold Rock Uses Unique Alcohol for Hard Seltzer
In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer.
Vizzy Comes Out for Human Rights Campaign
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
Topo Chico Launches in Mexico City and Brazil
The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.
Podcast: Bold Rock Co-Founder Brian Shanks on their Cleaner Hard Seltzer
This past week, Hard Seltzer News Podcast was joined by Brian Shanks, Co-Founder of Bold Rock.
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RTD, Seltzer Startups are Ripe for Acquisition
For startup companies looking to cash out quickly, this race between large beverage companies to acquire RTD market share is creating a once-in-a-lifetime opportunity.
Hard Seltzer Appeals to Today’s Moms
In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically.
Independent Brands Can Learn from PRESS Premium Seltzer’s Distribution Plan
Recently, the Milwaukee-based hard seltzer company reached a major distribution milestone; they are now available in 48 states across the country.
