Marketing

Everyone has an opinion on hard seltzer these days, including consumer sites that cover food and pop culture. With the (third annual) Summer of...

Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.

Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.

Kansas City’s Boulevard Brewing Company is expanding its distribution footprint. The brewer announced this week that its hard seltzer line, Quirk, has officially hit shelves in the Caribbean.

BOMANI Cold Buzz, the award-winning alcohol-infused cold brew coffee company, is proud to announce the launch of its Original and Vanilla alcohol-infused cold brew coffees in Arizona retail stores including Walmart, Total Wine, BevMo!, Sprouts, Whole Foods, and many more retailers in the Phoenix area.

Ellie Goulding just got Served. The British singer/songwriter recently became a co-owner of Served Hard Seltzer, acquiring a significant stake in the UK company. Goulding...

The Molson Coors Beverage Company (NYSE: TAP) has announced plans to invest $7 million (£5 million) in its UK hard seltzer brand, Three Fold. The investment is slated to be the largest made by the beverage company for any new segment within the United Kingdom.

Actress Alyson Hannigan joins Sparkling Ice Spiked Hard Seltzer for a new campaign challenging consumers to “Shatter Your Expectations.”

Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.

The world's farmers of citrus fruit are benefitting from the rise in popularity of hard seltzer. The vitamin-packed composition and versatile flavor profile of citrus make it a natural for hard seltzer, hard kombucha, and canned ready-to-drink cocktails.