Molson Coors Doubles Down on UK’s Three Fold Hard Seltzer
The Molson Coors Beverage Company (NYSE: TAP) has announced plans to invest $7 million (£5 million) in its UK hard seltzer brand, Three Fold. The investment is slated to be the largest made by the beverage company for any new segment within the United Kingdom.
Actress Alyson Hannigan Adds Sparkle to Sparkling Ice Spiked
Actress Alyson Hannigan joins Sparkling Ice Spiked Hard Seltzer for a new campaign challenging consumers to “Shatter Your Expectations.”
Spiritfruit Launches DTC Sales via Shopify
Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
The Citrus in Your Seltzer is Sustainable
The world's farmers of citrus fruit are benefitting from the rise in popularity of hard seltzer. The vitamin-packed composition and versatile flavor profile of citrus make it a natural for hard seltzer, hard kombucha, and canned ready-to-drink cocktails.
Nelk Boys Promise to Add Hard Seltzer to their Monthly Merch Drop
The irreverent, pranking social media vloggers known as the Nelk Boys have promised to add their own branded hard seltzer to their lineup of merchandise and various other opportunistic offerings.
Illinois Extends To-Go Cocktails While Offering Shots for a Shot
Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
United Airlines Moves Forward with White Claw on Domestic Flights
United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.
Topo Chico Hard Seltzer Breaks Norms With Creative Video Ads
Topo Chico hard seltzer has debuted a series of commercials featuring legendary people for the iconic mineral water’s 126 year history.
Coca-Cola Enters China with Topo Chico Hard Seltzer
The Coca-Cola Company (NYSE: KO) has announced its launch of Topo Chico Hard Seltzer in certain markets of China, the company's first ever introduction of a beverage alcohol product there.
May You Have A Cooler Full Of Hard Seltzer
A new video advertisement for E & J Gallo’s High Noon Hard Seltzer is the blessing for a fulfilling summer we didn’t know we needed.
