LYTT Introduces Guaraná to Hard Seltzer
LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload, is taking...
Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Bubble Butt Seltzer Adds Fun to Wine
"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.
Vizzy Comes Out for Human Rights Campaign
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
COVID-19 Restrictions Continue to Help RTDs
“It is likely we will see more national brand names in the liquor space launch their own RTD products,” Liz Paquette said.
You Could Win Free Coors Seltzer for a Year and Help the Environment at...
Molson Coors just introduced Coors Hard Seltzer, which it bills as a “hard seltzer with a mission.” Its mission is water conservation, and Molson Coors aims to make a splash with its debut.
Hard Seltzer Appeals to Today’s Moms
In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically.
Hard Seltzer Boosted by Online Sales
Online hard seltzer sales are on the rise, and in an exclusive interview with Hard Seltzer News, Sara Hillstrom, head of Category Development at Anheuser-Busch, shared data about emerging trends in hard seltzer e-commerce.
Hard Seltzer’s Rise Brought on by Craft Beer Chasing Rainbows
Not that long ago, craft beers were the darlings of the alcoholic beverage industry. Hip microbreweries popped up all over the country, and their...
