Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Seltzerland Fetztival Returns to Tampa
The organizers of Seltzerland announced their return to Tampa in the spring of 2021. Seltzerland is a "fetztival" featuring sampling of dozens of...
Biza Sees a Bubbly 2021
After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution.
Biza makes cocktails with creative flavor combinations and packaging design. Flavors...
Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...
Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail. This is that interview transcript.
Analyst Downgrades Truly Parent SAM Stock
Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).
Jim Beam Thinks You Need a Break from Beer
Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.
‘Merican Mule’s Road to Creating a True Bartender Quality RTD Experience
In an exclusive interview with Hard Seltzer News, Co-founder of Merican Mule, Dean Mahoney, spoke about the long road to developing bartender quality cocktails...
Delaware Craft Breweries Prohibited from Brewing Hard Seltzer
Although it may seem unusual, craft beer brewers in Delaware are currently prohibited by law from brewing hard seltzer in their facilities. Yet thanks...
Canned Cocktails Make the Perfect To-Go Compliant Beverage
The restaurant and bar industries have been hit particularly hard during the COVID-19 pandemic, which has dominated most of 2020. Given local safety guidelines...
