Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Mike’s Hard Lemonade Seltzer Launches Nationwide

The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.

Blue California Wants to Help Your Hard Seltzer with 2021 Destination Flavors Collection

To fill a growing need in the hard seltzer industry, Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor portfolio for 2021.

Anchor’s Little Weekend is Crossover Hard Seltzer

Anchor Brewing Company, which celebrates its 125th anniversary this week, is commemorating with a logo change and the launch of Little Weekend, a light golden ale infused with juicy mango flavor.

Jack Daniels Partners with Pabst for its RTDs in Glass Bottles

The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.

Breaking: SweetWater’s Oasis Doubles Down on Hard Seltzer Benefits

SweetWater Brewing introduces Oasis hard seltzer, fortified with both electrolytes and Vitamin C.

Cigar City Hard Seltzer Launches in Tampa

Tampa residents have a new reason to celebrate. In addition to hosting Super Bowl LV on Feb. 7 - a game in which the...

How to Get Served Hard Seltzer in UK

As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.

Biza Sees a Bubbly 2021

After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution. Biza makes cocktails with creative flavor combinations and packaging design. Flavors...

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

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