Kate Bock Joins Pompette
Kate Bock, whose modeling for Sports Illustrated Swimsuit Issue has led to international recognition, has entered into a partnership with the maker of bottle hard sparkling water.
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
Future of Product Trials Laced with Technology
In a time when pandemic shut-downs have kept people home and driven up e-commerce, social media and other online marketing strategies have become more valuable than ever.
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
Boulevard Brewing Flings President over Sexual Harassment Findings
Boulevard says the source of toxicity is gone.
Mighty Chill Super Monday is Mighty Swell
Mighty Swell, an official partner of the Tampa Bay Buccaneers, thinks Americans need a post-game day to just chill.
Ohza Gains Recognition Through Celebrity Investment
Ohza, makers of premium canned mimosas, recently welcomed several new high profile investors and ambassadors.
Our Cart Offers Advice on How to Make Your Brand Stand Out
In an exclusive interview with Hard Seltzer News, Daniel Rejzner and Clayton Baum of Our Cart offered up some advice to new brands looking to grab consumers’ attention.
Molson Coors Joint Venture in CBD Beverage Goes VeryWell
Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.
Craft Distilleries Ship Canned Cocktails Due to Relaxed Laws
The COVID-19 pandemic is changing the way people buy and consume alcohol.
