Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
Waterbird Announces New Ranch Water RTD
100% family owned and operated, Waterbird makes high quality canned cocktails with real, premium distilled spirits
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Mike’s Hard Lemonade Seltzer Launches Nationwide
The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.
Molson Coors Partners with Superbird RTD for National Roll-out
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
Blue California Wants to Help Your Hard Seltzer with 2021 Destination Flavors Collection
To fill a growing need in the hard seltzer industry, Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor portfolio for 2021.
Constellation Says More Hard Seltzer in the Stars
The company's Daleville, VA brewing facility will take center stage for the expansion.
Seltzerland Fetztival Returns to Tampa
The organizers of Seltzerland announced their return to Tampa in the spring of 2021. Seltzerland is a "fetztival" featuring sampling of dozens of...
Lawsuit: MIXX Hard Seltzer Launch Harmed by PepsiCo
With the new hard seltzer now in production and ready to release to the public, Bang is seeking a quick ruling from the courts.
Anchor’s Little Weekend is Crossover Hard Seltzer
Anchor Brewing Company, which celebrates its 125th anniversary this week, is commemorating with a logo change and the launch of Little Weekend, a light golden ale infused with juicy mango flavor.
