Sam Adams Unleashes New Breed of Super Bowl Ads
Clydesdales will make it into a Super Bowl commercial this year after all - albeit in historic Boston instead of St. Louis.
Bud Light Seltzer to Make Stand on Lemonade During Super Bowl
Budweiser may not be airing an ad in the Super Bowl this year, but Bud Light Seltzer Lemonade is making its big game debut.
Quirk vs Cigar City in Big Seltzer Matchup
Hard seltzer teams in Kansas City and Tampa Bay prepare for a big week.
On February 7 we will find out who wins this year’s...
Cigar City Sampler Combines Beer and Seltzer
Cigar City, one of Florida’s top craft breweries, is releasing a new variety pack that includes both beer and hard seltzer, as shelf space becomes increasingly competitve.
Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
Waterbird Announces New Ranch Water RTD
100% family owned and operated, Waterbird makes high quality canned cocktails with real, premium distilled spirits
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Mike’s Hard Lemonade Seltzer Launches Nationwide
The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.
