Barstool Helps High Noon Keep Leg Up on Competition

E. & J. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US. Part of the reason...

Analysis: Hard Seltzer to Take Center Stage in Thursday’s BUD & TAP Earnings Reports

Both Anheuser-Busch (NYSE: BUD) and Molson Coors Beverage Company (NYSE: TAP) report earnings this Thursday (Oct. 29th), with analysts closely eyeing developments in each company's efforts to capture seltzer-share from Mark Anthony Brands’ White Claw & Boston Beer’s Truly lines.

Anheuser-Busch and Molson Coors to Report Earnings on Thursday, October 29

Much anticipation surrounds the upcoming Q3 2020 earnings reports by Anheuser-Busch (NYSE: BUD) and Molson Coors (NYSE: TAP), to be released pre-market hours on Thursday, October 29. The Boston Beer Company (NYSE: SAM) surprised markets with earnings reports on Friday, leading to a stock price soar of 18% and an all-time high.

Boston Beer Profits Up 80%? Truly.

Dave Burwick, president and CEO, noted "The growth of the Truly brand, led by Truly Lemonade Hard Seltzer, continues to be very strong and we expect the Truly brand to continue to lead the growth of the business into 2021.”

Whole Foods Loves Hard Kombucha

As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.

7 Best Hard Kombuchas for 2020

We tasted a variety of varieties, reviewed them all, and complied the best results in this guide of the best brands for 2020.

Ron Alvarado of Ficks Beverage Company – Interview Transcript

In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.

Ficks Turns Oranges into Alcohol

When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product? 

Zing Zang Finds Harmony with Mixers and RTDs

Chicago-based Zing Zang is debuting a line of RTDs, made with its own premium mixers and premium spirits, the company confirmed to Hard Seltzer...

Hard Seltzer C-Store Sales Up 190% in Q3

The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.

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