Rancho La Gloria Introduces Canned Cocktails
One of the US’s most popular cocktails is about to get a lot more convenient and easier to drink. Rancho La Gloria is introducing...
Rogue Wows with Whiskey Mule Sparkling RTD
“It took us about a year to get it right and we’re proud and excited to finally introduce our Whiskey Lemon Ginger Mule." - Steven Garrett, VP of Business Development
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
LYTT Introduces Guaraná to Hard Seltzer
LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload, is taking...
Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
On the Rocks Acquisition Gives Beam Instant Foothold in RTDs
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand
Brown-Forman (NYSE:BF.A) (NYSE:BF-B), the parent company of Jack Daniels, plans to buy the New Zealand based ready-to-drink (RTD) cocktail brand Part Time Rangers. In addition...
AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
