Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
On the Rocks Acquisition Gives Beam Instant Foothold in RTDs
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand
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AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
Brian Shanks of Bold Rock Talks Openly about Joining Artisanal Brewing Ventures
In an exclusive interview with Hard Seltzer News, Brian Shanks, co-founder of Bold Rock Beverages, disclosed advantages of their joining Artisanal Brewing Ventures. This is the transcript of the full interview. Enjoy!
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Shotgun Seltzer’s Ranch Water Now Comes in More Options
Texas’ own Shotgun Seltzer announced that it is expanding the packaging options for its Ranch Water, which consumers can now buy in 12 packs...
Bold Rock Uses Unique Alcohol for Hard Seltzer
In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer.
