Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
HONCHO MAKES A SPLASH WITH NEW LOW-CALORIE, SPIKED AGUA FRESCAS
Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar,...
Diageo Acquires Far West Spirits
Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.
Podcast: New Realm’s Mitch Steele Talks Hard Seltzer
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Two Lane Hits the Road in Southeast
Two Lane Hard Seltzer distribution began to outlets in Alabama, Georgia, Florida, North Carolina, South Carolina, Tennessee, and Virginia.
Game Time Introduces Game Changing Hard Seltzer
Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.
Sonic Teams with COOP Ales to Launch Hard Seltzer
Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...
Luke Bryan Sings for Two Lane Hard Seltzer
Constellation Brands (NYSE: STZ) announced today that Two Lane Hard Seltzer will be released -- and Two Lane American Golden Lager production will resume.
Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
