A-B Looks to the Future by Increasing Seltzer Infrastructure
The Anheuser-Busch (NYSE: BUD) hard seltzer plant in central New York is scheduled to receive a major share of the company’s recently announced $1 billion investment over the next two years.
Brewers Collective and TerraCycle Make Recycling PPE Easy
The Brewers Collective, which includes Karbach Ranch Water hard seltzer and Devils Backbone's Orange Smash canned cocktails, announced a partnership with TerraCycle to promote...
Super Bowl Hard Seltzer Commercials Ranked
During a big game unlike any other, consumers weren’t quite sure what to expect from this year’s Super Bowl commercials. Many high profile advertisers...
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
Molson Coors Joint Venture in CBD Beverage Goes VeryWell
Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.
Sam Adams Unleashes New Breed of Super Bowl Ads
Clydesdales will make it into a Super Bowl commercial this year after all - albeit in historic Boston instead of St. Louis.
Bud Light Seltzer to Make Stand on Lemonade During Super Bowl
Budweiser may not be airing an ad in the Super Bowl this year, but Bud Light Seltzer Lemonade is making its big game debut.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
