Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand
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AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Topo Chico Launches in Mexico City and Brazil
The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.
RTD, Seltzer Startups are Ripe for Acquisition
For startup companies looking to cash out quickly, this race between large beverage companies to acquire RTD market share is creating a once-in-a-lifetime opportunity.
Pabst Seltzer in High-ly Unusual Arrangement with Pabst Brewing Co
A new seltzer is hitting the market in California, but the special ingredient isn’t alcohol; LA-based Pabst Labs is introducing a cannabis infused seltzer which bears Pabst Blue Ribbon’s name and iconic logo.
Tips on Adding Vitamins to Your Hard Seltzer
The Vitamin C from Vizzy could help prevent or reduce the effect of hangovers.
You Could Win Free Coors Seltzer for a Year and Help the Environment at...
Molson Coors just introduced Coors Hard Seltzer, which it bills as a “hard seltzer with a mission.” Its mission is water conservation, and Molson Coors aims to make a splash with its debut.
Pepsi Needs You: Will You Help Us Make Hard Seltzer?
Entering the spiked and sparkling alcoholic beverage space is an opportunity the soda company is eyeing, but moving forward cautiously as they evaluate potential partners.
Anheuser-Busch Introduces Michelob Ultra Organic Seltzer
Anheuser-Busch (A-B) released exciting new details about the newest spiked and sparkling drink to join its growing portfolio: Michelob Ultra Organic Seltzer. Hard...
