Investors Await Corona Hard Seltzer Performance Announcement
Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US.
CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Breaking: Molson Coors Launches Proof Point Seltzer
Proof Point premium ready-to-drink (RTD) canned cocktails are made with real spirits and real juice.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
Houston’s Saint Arnold Adds Hard Seltzer
Saint Arnold Brewery has finally released its much anticipated hard seltzer, and it is just groovy.
