Boston Beer Stock rises due to Truly performance

SAM Stock Surges on Truly Fine Q1 Results

Boston Beer (NYSE:SAM) stock surged 7.6% in premarket action after beating Wall Street analyst estimates by a wide margin for the first quarter of 2021.
Heineken UBS Arena

NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer & Beer

Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.
Natural Light frozen popsicles

How much alcohol is in Naturdays Frozen Icicles?

Naturdays Frozen Icicles will launch nationwide Tuesday in two flavors, strawberry lemonade and pineapple lemonade. The new brand of spiked consumables comes in...
Victory Waves Hard Seltzer

Victory Brewing Makes Waves

Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.
Dragon's Share Seltzer

New Holland Brewing Brings the Dragon’s Share

New Holland Brewing Company announced the release of its new bourbon barrel aged hard seltzer, Dragon’s Share.
Diageo's new Loyal 9 cocktails

Diageo Acquires Another RTD Company

Diageo has acquired operations of Loyal 9 Cocktails, a two-year-young ready-to-drink (RTD) canned cocktail maker based in Rhode Island.
Bang MIXX hard seltzer in Harris Teeter

Bang’s MIXX Hits the Hard Seltzer Aisles

The hard seltzer from the brand team at Bang Energy has arrived at grocery stores and other outlets.
sustainable shopping

Celebrating Sustainability in Hard Drinks Industry for Earth Day

Earth Day is Thursday, April 22, and environmental ethics are a big concern for an overwhelming majority of consumers. Now more than ever, Americans...
White Claw Variety Pack 3

Review: White Claw Drops Variety Pack #3

White Claw just lowkey dropped its Variety Pack #3. The 12-pack contains three new flavors and one returning fan favorite: Blackberry, Strawberry, Pineapple, and Mango.

Delta Flights are Getting Tip Top

The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.

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