Consumer Trends

Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.

On the Rocks (OTR) is Beam Suntory’s line of premium ready-to-drink cocktails, which are crafted with natural ingredients and high quality spirits brands. There are currently six different varieties, several of which are made with Beam Suntory’s popular liquor brands.

National Wine Day is coming up on May 25. Looking for a refreshingly light way to celebrate? Try the new Flavor Trip craft canned wine spritzers from Round Barn.

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.

Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.

Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.

Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.