Seltzerland Swings Through Atlanta
The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
Do Not Tweet #ULTRAOrganicSeltzer
You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...
Spindrift Spiked will Hit Stores in April
Popular sparkling water brand Spindrift is turning hard.
It’s official! Topo Chico Arrives in US
Topo Chico hard seltzer will hit store shelves in a coordinated release with retail outlets on Monday, March 29.
White Claw Chooses UK Ad Agency Kite Factory
Mark Anthony Brands International has chosen The Kite Factory to manage White Claw media planning and ad purchasing in the United Kingdom.
Enjoy a Socially Distanced St. Patrick’s Day
As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.
Crown Royal Cocktails Now Ready to Drink
Crown Royal has released its own line of RTD cocktails in a can, allowing consumers to enjoy their special brand of whisky and cola specially mixed and made for home enjoyment.
Makgeolli Makes Splash as Beer Alternative
A 2,000 year old Korean rice-based, slightly fizzy hard drink called Makgeolli is beginning to trend in the US canned beverage alcohol segment.
