White Claw Chooses UK Ad Agency Kite Factory
Mark Anthony Brands International has chosen The Kite Factory to manage White Claw media planning and ad purchasing in the United Kingdom.
Enjoy a Socially Distanced St. Patrick’s Day
As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.
Crown Royal Cocktails Now Ready to Drink
Crown Royal has released its own line of RTD cocktails in a can, allowing consumers to enjoy their special brand of whisky and cola specially mixed and made for home enjoyment.
Makgeolli Makes Splash as Beer Alternative
A 2,000 year old Korean rice-based, slightly fizzy hard drink called Makgeolli is beginning to trend in the US canned beverage alcohol segment.
Stone Brewing Good Stuff Hard Seltzer
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Quatreau CBD Seltzer Launches in Four Flavors
Canopy Growth Corporation’s CBD-spiked sparkling water brand, Quatreau, officially launched online sales in the U.S. last Tuesday.
