What’s NEXT for Bud Light?
Bud Light is turning 40 next year. To celebrate, the brand is launching a zero-carb version of its iconic brew, Bud Light NEXT. Anheuser-Busch’s new beer will be a first for any of the major brewers.
Corona Hard Seltzer Teams Up with Buffalo Bills
The Buffalo Bills have teamed up with Corona Hard Seltzer, making the Constellation beverage brand an official hard seltzer of the New York-based NFL team.
Canned Cocktails Assist with On Premise Labor Woes
As the service industry attempts to navigate high turnover and unfilled positions, it is leaning on canned cocktails and ready-to-drink (RTD) beverages to help fill the void.
Bud Light Seltzer Releases Fall Flannel Fling
Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.
Anheuser-Busch Tests RTD Cocktails in a Box
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Hard Seltzer Makes Debut at Duke Football Games this Fall
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths
Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.
Hard Seltzer Preferred Drink Off Campus this Fall
A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.
Bravazzi Takes Early Lead in Canned Cocktail Voting
USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
