New Belgium Combines Hard Kombucha with Beer
Fort Collins, Colorado-based New Belgium Brewing and Ventura, California-based Flying Embers have teamed up to create a beverage that expertly combines the passions of both companies as well as their individual strengths as brewers.
CanBee Cocktails Coming Soon to Your Colony
Black Button Distilling launched CanBee Cocktails on a mission to create a quality cocktail experience while supporting the world’s population of pollinators.
Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Colorado Sake Brewer to Introduce Unique Hard Seltzer
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures
Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.
Sierra Nevada Hard Tea Under Development
Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Brooklyn Brewery Launches Hard Seltzer
Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Truly Partners, Launches Not-so-Hard Seltzer Candy
Truly partnered with a luxury candy brand on an exciting new product release - a first of its kind hard seltzer inspired candy via a new collaboration with Sugarfina. The nonalcoholic gummy candy is available now in four flavors, inspired by Truly’s Tropical mix pack - Mango, Passionfruit, Pineapple, and Watermelon Kiwi.
