Bold Rock to Release Hard Lemonade Seltzer
With several new high profile offerings recently hitting store shelves, sparkling hard lemonade made up 10% of the seltzer market at the start of the year.
Big Brands Bring Awareness with Publicity — in the Market or in the Courts
The old adage that any publicity is good publicity certainly still rings true, and USDA certified organic hard seltzers are getting their share of the spotlight after a brief -- but important -- legal battle with Anheuser-Busch (NYSE: BUD).
Naked Seltzer Betters the Home Bar
Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings.
Pepsi Introduces its First Mixer, Neon Zebra
PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...
Bud Light Seltzer Knows You are Out of Office
A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1.
Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Breaking: Sixpoint Working on Hard Seltzer
Sixpoint Brewery, a Brooklyn success story with its wide selection of craft beers, plans to enter the hard seltzer category, Hard Seltzer News has learned.
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
Constellation Doubles Down on ‘Beer’
Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.
Seltzerland Fetztival Lands in Atlanta
The popular Seltzerland festival to Atlanta for the first time. The celebration of hard seltzer hits the Peach State on Saturday, April 3.
Packaging Supplier for White Claw Forges Megadeal
Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.
