Loud Lemon wants fans to #liveoutloud this summer. The spiked sparkling lemonade brand is cranking up the volume with an aggressive new ad campaign and a chance to win tickets to the iHeartRadio Music Festival in Las Vegas. With an increasing number of hard seltzer options on shelves, companies like Loud Lemon are thinking up new ways to squeeze out the competition.

About to Get Loud

Building brand recognition is an important way for companies to set themselves apart from the crowd. Outdoor advertising for the lemony spiked beverage have been popping up in high traffic areas such as on the Nashville Sign, the giant digital display at West End and Broadway in Nashville’s lively downtown area.

That advertisement, which appeared on the iconic display towards the beginning of the summer, boldly proclaimed, “It’s About To Get Loud” and featured Loud Lemon’s logo.

Billboards for Loud Lemon can be seen across the Southeast.

Integrated Campaign

Loud Lemon is even sending one lucky resident of Georgia, Maryland or Missouri to the iHeartRadio Music Festival, which is scheduled to take place in Las Vegas this September. The sweepstakes runs now through August 15th.

To enter, fans need to locate a Loud Lemon display at any participating retailer and scan the provided QR code. The winner will receive a pair of tickets to the festival, airfare and hotel accommodations. The festival features major musical artists such as Billie Eilish, Coldplay, Olivia Rodrigo, J. Cole and Dua Lipa, who recently served as the star of Truly Hard Seltzer’s “No One Is Just One Flavor” campaign.

The contest is a strategic move for Loud Lemon, as it actively forces consumers to interact with the company’s display in order to enter.

Loud Offerings

Loud Lemon Spiked Sparkling Lemonade launched last winter and has been making a name for itself in the Southeast and beyond. The North Carolina-based company boasts six loud flavors of spiked lemonade including Original, Peach, Island Jam (Guava, Pineapple & Blood Orange), Watermelon, Mojito and Blueberry.

Each naturally flavored 12 ounce can of Loud Lemon contains real lemon juice, 5 grams of sugar and an ABV of 5%. The bubbly beverage is currently distributed in North Carolina, Missouri, Illinois, Georgia, Tennessee, Virginia, and Minnesota.

Loud Lemon’s founder and CEO, Jeff Outlaw, brings a wealth of knowledge to the table. Outlaw has almost 30 years of beverage industry experience, including seven years as the president of Calypso Lemonade and another six years as the executive vice president of National Beverage Corporation.

Lemonade Hard Seltzer Rises to Top

Lemonade hard seltzers are trending this summer season. Molson Coors launched Vizzy Hard Seltzer Lemonade in April. The beverage comes in four flavors including Strawberry Lemonade, Raspberry Lemonade, Peach Lemonade and Watermelon Lemonade. The seltzer contains 100 calories per 12 ounce can, 2 grams of carbs and an ABV of 5%. Like all Vizzy products, Vizzy Hard Seltzer Lemonade is enhanced with antioxidant vitamin C derived from the acerola cherry.

Mark Anthony Brewing, the company responsible for White Claw, released Mike’s Hard Lemonade Seltzer in the US in February. The beverage comes in four flavors including Lemon, Mango, Pineapple and Strawberry. Each can contains 100 calories, 1 gram of sugar and an ABV of 5%.

Constellation Brands’ Corona launched Corona Limonada Hard Seltzer in June, inspired by traditional Mexican lemonade, or limonada, recipes. Earlier this month the brand even installed a voice activated Limonada vending machine on the Las Vegas Strip. Consumers of legal drinking age (LDA) who were able to ask for a seltzer, en español, were rewarded with a refreshing beverage. Consumers who were not able to properly request a beverage in Spanish were gifted a one month subscription to the popular language learning app, Duolingo.

Bud Light Seltzer also has a successful line of lemonade seltzers to its name, as does Boston Beer’s Truly. Truly also released a limited edition line of boozy lemonade freeze pops earlier this summer, in addition to its lemonade seltzers.

As for Loud Lemon, the company continues to “get loud” in an effort to differentiate itself within the increasingly crowded lemonade hard seltzer space. The company insists, “It is our hope that Loud Lemon captures folks’ imagination, brings people together when there are way too many things that we let divide us, celebrates what’s permanently good about each of us – all of us lemons – and brings out the best in us all.”

Shirani Jayasuriya
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