DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving
An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...
Do Not Tweet #ULTRAOrganicSeltzer
You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...
Enjoy a Socially Distanced St. Patrick’s Day
As we hit the one-year mark on the global pandemic, marked by unprecedented decline in on-premise consumption, bars and restaurants are seeing a rapid rise in traffic.
SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market
The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
HONCHO MAKES A SPLASH WITH NEW LOW-CALORIE, SPIKED AGUA FRESCAS
Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar,...
Podcast: New Realm’s Mitch Steele Talks Hard Seltzer
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Game Time Introduces Game Changing Hard Seltzer
Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.
Sonic Teams with COOP Ales to Launch Hard Seltzer
Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
No Alcohol Warning for Johnson & Johnson Vaccine
The single dose COVID-19 vaccine from Johnson & Johnson's Janssen labs is now being distributed, after the company announced yesterday that the CDC has recommended it. While there are some stipulations to its use recommended use, the vaccine carries no warning about consumption of alcoholic beverages.
