Bud Light Seltzer Knows You are Out of Office

A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1. Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Jeff Pennington Pickers Vodka Soda

Podcast: Interview with Jeff Pennington from Pennington Distilling

Hard Seltzer News was joined this week by Jeff Pennington, CEO and co-founder of Pennington Distilling Co., makers of Pickers Unplugged Vodka Soda canned...
National Margarita Day

National Canned Margarita Day Arrives

4 Canned Cocktails made with real tequila February 22 is National Margarita Day, and in the midst of social distancing and sanitation concerns, nothing is...
World Kombucha Day is February 21

Competitors Rally Together for World Kombucha Day

World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....

Briggs of Burton Outfits Hard Seltzer Breweries

Briggs of Burton Inc. partners with DME Process Systems and Ziemann Holvrieka to form a network of hard seltzer brewery equipment and systems providers, ranging from craft scale up to the world’s largest hard seltzer breweries.

Love Launches in Time for Valentine’s

After a few minor setbacks related to aluminum can shortages, Love City premium hard seltzer launched in the U.S. Virgin Islands. Brewed by St. John...

Exclusive Interview with Suzie’s Hard Seltzer CEO

In an exclusive interview podcast, Barhyte explains that the judge's 25-page ruling helps "level the playing field."

Brewers Collective and TerraCycle Make Recycling PPE Easy

The Brewers Collective, which includes Karbach Ranch Water hard seltzer and Devils Backbone's Orange Smash canned cocktails, announced a partnership with TerraCycle to promote...

Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer

Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?

Mighty Chill Super Monday is Mighty Swell

Mighty Swell, an official partner of the Tampa Bay Buccaneers, thinks Americans need a post-game day to just chill.

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