Colorful hard seltzer cans with fruits and ice.

Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages

Not too long ago, if someone mentioned spiked sparkling water, you'd probably raise an eyebrow. Fast forward to today, and hard seltzer is everywhere....
Fans enjoying Hinny Hard Seltzer at a hockey game.

Hinny Hard Seltzer Partners with Amerks to Elevate Game-Day Experience

Hinny Hard Seltzer, a craft beverage company based in Wayne County, has announced an exciting partnership with the Rochester Americans (Amerks), a professional hockey...
White Claw beverage can on ice in summer setting.

Lion and Mark Anthony Brands Part Ways: White Claw Distribution Agreement Ends

In a significant shift within the beverage industry, Lion Australia and Mark Anthony Brands International (MABI) have announced the termination of their distribution agreement...

Passion Tree Targets Health-Conscious Consumers with Mini Hard Seltzer in New Flavors

Passion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer.

Neatly Spiked™ Takes Top Prize at Seltzer Land Jersey Shore

NEW JERSEY—Neatly Spiked™, the female-founded, green-tea infused, vodka seltzer that has been on the market for just a year, took home the top prize...
Norwhey hard seltzer

Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist

Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam...

Free Vizzy for Flight Delays

Vizzy Hard Seltzer hopes to make flying a little more merry and bright for folks facing extra time at the airport during the busiest travel days of the year.

Hard Seltzer Makes Debut at Duke Football Games this Fall

Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.

Mico Tequila Launches Ready-To-Drink Tequila Seltzers For Elevated Summer Sipping

Mico Tequila, the modern spirited, small batch tequila distillers, have made a name for themselves in the seltzer genre now, offering ready-to-drink Mico Tequila...

PRESS Named the #1 Best Hard Seltzer at Ten of Ten Consecutive Seltzerland Events

Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.

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