Wall Street Analysts Thirsty for Hard Seltzer

Today, analysts at Zacks issued a fresh buy on Boston Beer (NYSE: SAM), makers of Truly hard seltzer, and went further in their analysis of the financial prospects of the category and specifically of several publicly traded companies.

Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021

It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...

Millennials Now Prefer Hard Seltzer Over Craft Beer

A recent survey of 3,500 consumers shed some light on the buying habits of active Millennial population in the US.

Sycamore Brewing Looks to Cash in on 2020 Sentiment

Charlotte, NC-based Sycamore Brewing is releasing an imperial hard seltzer with branding and marketing aimed at the resounding anticipation to put the year behind...

Fun Wine Treats Us with Hard Bubbly

Wine and friends pair well together. Who doesn’t love catching up with an old pal over a bottle of bubbles? In this spirit, Friends...

Pfizer Says No Alcohol Warning for Vaccine

Pfizer has omitted warnings about consuming alcohol after being vaccinated, welcome news to the alcohol industry after a scare from a Russian report.

First Look: Bang Energy’s MIXX Hard Seltzer

Hard Seltzer News has obtained information about the upcoming release of Bang Energy's new hard seltzer.

Introducing Biza Cocktails: Bringing Paradise to You Through a “Vacation in a Can”

These one-of-a-kind, sparkling cocktails are made with premium vodka, which is naturally sugar and yeast free, as opposed to malt, used in most hard seltzers.

‘Merican Mule Lights a Fire Under Your, Uh, Mule

Prepare to feel the heat of this unconventional winter warmer. Last week, the canned cocktail company, ‘Merican Mule, officially announced the launch of their...

Lagunitas Uses Unique Packaging for Carry-Out Hard Seltzer

Creating exciting packaging to help salvage taproom sales in the midst of a pandemic, Lagunitas Brewing has launched a unique glass package for its takeaway draft hard seltzer, hard coffee, hard kombucha, and beer.

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