Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
LYTT Introduces Guaraná to Hard Seltzer
LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload, is taking...
Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
Brown-Forman Acquires New Zealand’s Part Time Rangers RTD Brand
Brown-Forman (NYSE:BF.A) (NYSE:BF-B), the parent company of Jack Daniels, plans to buy the New Zealand based ready-to-drink (RTD) cocktail brand Part Time Rangers. In addition...
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Bold Rock Uses Unique Alcohol for Hard Seltzer
In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer.
Vizzy Comes Out for Human Rights Campaign
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
Topo Chico Launches in Mexico City and Brazil
The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.
